Johnny Pawlik and Masatsugu Kuno met at University in Oxford in 2008 and formed a lasting friendship grounded in shared values and a respect for Japanese craftsmanship.

Over the following years, their careers developed in complementary directions. Johnny built his work in international marketing and brand strategy, focused on bringing culturally rich businesses to global audiences. Masa developed deep expertise in Japanese retail and operations, working closely with makers and understanding the realities of producing and selling craft.

In 2015, while travelling through Kyoto together, they recognised a growing challenge. Many traditional workshops, often family-run for generations, were facing decline due to demographic change and limited access to international markets.

Atelier Japan was created in response.

The business brings together Johnny’s international perspective and Masa’s grounding in Japanese retail to support makers in a practical and sustainable way. Nearly a decade on, they have launched 4 retail stores and created countless international events.

By connecting craftsmanship with a global audience, Atelier Japan aims to ensure these traditions continue with relevance and integrity for the next generation.